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Brochure Marketing Tips for New Hotel Services
Business-savvy hotels are constantly updating and adding to the services and amenities they offer to clients and guests. These often involve room renovations, architectural face lifts, expansion of amenity areas, even lobby interiors refurbishment. Other changing trends include service upgrades for business functions and events such as weddings, birthday parties, or, proms. For effective and affordable promotion, hotels can use attractive printed marketing materials such as brochures. The following are ideas on how these brochures can be used:
• Strengthen the Hotel Brand – Strengthen a hotel’s brand name or promote a hotel’s new image by printing high-quality, full-color brochures with hotel photos, logos, business colors, and, themed designs. Designs can easily be customized and printed using the services of a reputable online printing company. Online printers offer free downloading of Corel Draw, Adobe Photoshop, or, Postscript print templates that can easily be customized.
• Informational Materials – Brochures can be used to carry and distribute information about a hotel’s new services and amenities. These materials are particularly useful for walk-in clients, in-house guests, and, business associates. Apart from print templates, online printing companies also offer hotel promoters the chance to upload customized designs or choose from a wide variety of ready-to-use brochure designs from an online design library.
• Promotional Items – Brochures make for excellent promotional materials and distribution in hospitality expositions, trade shows, press tours, corporate retreat or business convention guests. Brochure designs can easily be formatted using an online printing service that offer standard or customized options for sizes, folding, and finish.
Brochures are highly-attractive and effective marketing materials for hotels. They can be used as informative, promotional, and, branding tool that can be customized according to a hotel’s changing styles and trends.
About the Author
Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.