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Ningbo Beilun: The Stationery Trying To Conquer The Market
Beilun, Ningbo, Zhejiang Province is located in the east end of the mainland, China's central coastline, an area of 585 square kilometers land area, sea area of 258 square kilometers, coastline, over a hundred kilometers.
Beilun Ningbo City, Zhejiang Province, a base open and a window is an important distribution center for processing trade and supplies. Territory enjoy "crown of Chinese ports," said mainland China's largest deep-water berth group - Beilun port, by the State Council approved the establishment of the 29.6 square kilometers of the Ningbo Economic and Technological Development Zone, 2.3 square kilometers of Ningbo Free Trade Zone, as well as by the China International Trust and investment companies to enjoy national development zone an exclusive development of treatment of 30.84 square kilometers of Daxie Island Development Zone.
Beilun complete industry categories, characteristics significantly. Initially formed with a certain scale characteristics of the traditional local characteristics and port combination of mechanical mold, electronic appliances, textiles, garments, sports goods, food processing, metal products, lamps, fishing gear, chemical industry, ship building and repair, electric power, steel-based the pattern of the port industry. Beilun play to regional advantages, in a few years became the largest of China's stationery industry production and export base.
Beilun Stationery Industry adhere to export-oriented, quasi-international stationery market, describe the changes in pulse, and actively adjust their production structure to low-cost, small profits to increase international market share. Ningbo Beifa Group is China's largest manufacturers the pen category, products include ten series and more than 4,000 varieties, in Russia, the United States, Spain, Panama and Dubai set up five overseas sales window, which accounts for annual exports of total foreign exchange earnings 30% or so. The past five years, the company accumulated a variety of pen types exported more than 20 100 million, earning 1.6 billion yuan. Shell Development Corporation in accordance with international marketing practices, in order to brand and market as a link, Beilun and the surrounding areas will be more than 140 pen enterprises as Beifa processing plant, the implementation of the processed products, technology, quality inspection, assembly, packaging uniform checks in order to low-cost expansion, puerile, increase market share, enhance Beifa visibility.
Beifa company is headquartered in the basis of accumulated over the years, aiming at the advanced level of international counterparts, the introduction of technology, self-development, enhance product grade. They finance the introduction of advanced PRQ / E computer-aided design system to build an annual output of 500 sets of mold manufacturing center, has developed its own "benefit-type" neutral ink pen, "high-tech," Direct liquid-type water-based pen. Both products use imported raw materials and modern design style, writing fluency is not Loumo, performance can be comparable with foreign brands, new product launch well received by the international market after the welcome.
Beilun stationery enterprises also rely on high-tech, aiming at the international level, and vigorously develop new products. Shing Road, the company invested more than 1200 million in research and development center set up pens, pens transform production lines to enable enterprises to technology development capability to rapidly converge with the international advanced level, are the company developed a monthly average of five new products, special soft-cover ball-point pen and the general ball-point pen gel pen ink filling two core manufacturing technology to fill the domestic blank. Not long ago, into the road once the company signed a 2.3 million U.S. dollars with foreign orders, exports increased by 22.3%.
Beilun has 32 stationery manufacturers, employing more than 3,000 people, with total assets reached 3.55 billion yuan, products include ball-point pen, gel pen, roll knife, rubber and other 12 categories, more than 4000 varieties; products for more than 90% of exports, are exported to more than 100 countries and regions, annual export turnover of nearly 10 billion yuan.
Beilun District, contains huge development potential, it is active use of deep-water harbor strengths and advantages of opening up and development, vigorously implement the "glad to note that Hong Kong", "science and education zone" and the "export-oriented" strategy. Welcome to friends from various circles at home and abroad come to visit Beilun tourism, industrial projects, to jointly develop plans and draw up a modern international port city a better tomorrow.
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